Your advantage in early-stage marketing

Plug in a senior marketer when it matters most.
Sharp positioning, high-impact comms, and strategies that help you punch above your weight.

Meet Annika

I’m a Marketing & Communications strategist helping ambitious startups sharpen their positioning, craft compelling narratives, and grow with credibility.

As a Visiting CMO, I work hands-on with early-stage teams to unlock clarity and traction. My clients have landed Fortune 500 deals and press in Bloomberg, The Economist, Forbes, and Wired UK.

I also lead Exponential, a boutique agency I co-founded with two senior marketers. We plug in as your extended team for brand, strategy, and international growth.

Testimonials
Working with Annika is always a pleasure. Her stellar communication skills, underpinned by a ‘can do’ attitude, make her an exceptional professional to work with. She has a unique talent for infusing a ‘human touch’ into marketing campaigns about highly technical and complicated products, making the content engaging for our diverse audiences.
Dmitry Sumin
Founder at Passware
Working with Annika enabled us to hand over certain problems that the company was facing and have her solve them with clever marketing. Quick and solid deliveries combined with setting realistic expectations have allowed us to predict better and have given us more control over the business.
 
Kristjan Lind
Founder & CEO at Bikeep

Services

Visiting CMO

Senior marketing leadership without the cost of a full-time hire.

  • Clarify positioning and messaging.
  • Build a focused go-to-market strategy.
  • Avoid costly mistakes or scattershot marketing.
  • Flexible, hands-on support that adapts as you grow.
  • Lead and level up your internal marketing team.

On-demand Marketing Team

A flexible, senior marketing unit for startups ready to scale.

  • Three experienced marketing leaders with complementary skill sets.
  • Hands-on support across brand, strategy, and international growth.
  • Your extended team — from positioning to execution.
  • Ideal for companies entering new markets or leveling up marketing ops.

Marketing Mentorship

Hands-on guidance to help your in-house team grow faster and work smarter.
 

  • Weekly calls focused on strategy, execution, and growth.
  • Practical support on real tasks — not just theory.
  • Build systems, processes, and modern marketing and comms workflows.
  • Level up your team with a data-driven, senior perspective.
Clients
















Clients
















Examples of previous work
Thought Leadership
 

Press Coverage

Forbes

Software Sector Swings Further Towards ‘Industry-Specific’ Solutions

Whatever massive upsets, inevitable recessionary slumps and downturns we are experiencing globally, some trends are still surfacing.

EU-Startups

Tallinn-based Gridio lands €1 million to empower cheaper and smarter energy usage

Cleantech startup Gridio is aiming to help people adjust electricity consumption so they can save money and energy. The team has just raised a fresh €1 million as it launches a new tool to give users smarter insights on their energy usage.

 

The Economist

The promise of the blockchain technology

Using a blockchain offers several advantages. Big energy users such as foundries and aluminium smelters already negotiate such contracts with power stations, but they are often complex and time-consuming. Contracts on a blockchain could be offered off the shelf, allowing smaller companies—and perhaps, one day, individuals—to use them too.

 
Content Creation
Bikeep

Introducing Bikeep Network For Cities – Where Bike Parking Meets The Internet Of Things

As the world moves towards healthier, eco-friendly, and cost-effective transportation options, the demand for easily accessible and secure bike parking solutions is on the rise.

LinkedIn

Building the Future: Krulli Quarter’s Journey from Industrial Past to Green City District

From steelworks to smart streets, Tallinn’s Krulli Quarter is undergoing a remarkable transformation. This article explores how a once-industrial site is being reimagined as a sustainable, inclusive, and future-ready neighborhood.

Planet OS

How The Yield Is Using IoT and Planet OS To Shape The Future of Agriculture

From A Smart App For Oyster Farmers To A Powerful IoT Platform Boosting Farm Productivity.

 
Get in touch
I will get back to you in less than 24 hours.

9 + 6 =