Visiting CMO, the secret behind successful early-stage startups

Someone bulletproof with solid experience to help you build up the company’s marketing and comms engine.

Meet Annika

Ever since I joined tech in 2011, I have loved working with highly technical teams and products. After many years as a full-time CMO/Head of Marketing in notable startups, I felt that it’s time to launch my own thing.

Marketing can be overwhelming for startup founders. It’s difficult to choose the best strategy, hire the first in-house marketers, and onboard agencies, all while running your company. That is why I started the Visiting CMO service.

A Visiting CMO is very hands-on, has a strong track record, is used to working with a nonexistent budget, and just gets the job done.

Don’t waste money on mindless marketing.

Working with Annika is always a pleasure. Her stellar communication skills, underpinned by a ‘can do’ attitude, make her an exceptional professional to work with. She has a unique talent for infusing a ‘human touch’ into marketing campaigns about highly technical and complicated products, making the content engaging for our diverse audiences.
Dmitry Sumin
Founder at Passware
Working with Annika enabled us to hand over certain problems that the company was facing and have her solve them with clever marketing. Quick and solid deliveries combined with setting realistic expectations have allowed us to predict better and have given us more control over the business.
Kristjan Lind
Founder & CEO at Bikeep


Visiting CMO

  • Take your company’s marketing and comms to the next level
  • A hands-on interim role with solid amount of flexibility
  • Can include hiring and training your in-house team and processes.
  • Often includes onboarding external ad/PR agencies.

Starts at €3,300/mo

Consulting Retainer

  • Improve your internal processes, messaging and tactics
  • Weekly or bi-weekly feedback and support
  • Requires having an in-house Head of Marketing or Marketing Manager

Starts at €390/mo

Quick Advice

  • Want to quickly discuss a burning issue?
  • Need to validate a candidate/agency you are considering to hire?

One-off charge



Examples of previous work
Thought Leadership

Press Coverage


Software Sector Swings Further Towards ‘Industry-Specific’ Solutions

Whatever massive upsets, inevitable recessionary slumps and downturns we are experiencing globally, some trends are still surfacing.


Tallinn-based Gridio lands €1 million to empower cheaper and smarter energy usage

Cleantech startup Gridio is aiming to help people adjust electricity consumption so they can save money and energy. The team has just raised a fresh €1 million as it launches a new tool to give users smarter insights on their energy usage.



Estonian startup Hepta Airborne raises €2 million to grow its drone-based power line inspection and analysis solutions

Tallinn-based AI-driven tech startup Hepta Airborne has today announced the closing of a round of €2 million to digitize energy infrastructure and automate inspection.

Content Creation

Introducing Bikeep Network For Cities – Where Bike Parking Meets The Internet Of Things

As the world moves towards healthier, eco-friendly, and cost-effective transportation options, the demand for easily accessible and secure bike parking solutions is on the rise.

Planet OS

How Green Technologies Of The Future Are Being Built In Singapore

Also known as The Lion City, The Garden City and the Little Red Dot, Singapore is famous for its significant achievements in innovation, favorable tax system, recognized universities and great life quality.

Planet OS

How The Yield Is Using IoT and Planet OS To Shape The Future of Agriculture

From A Smart App For Oyster Farmers To A Powerful IoT Platform Boosting Farm Productivity.

Get in touch
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