Visiting CMO – Your Strategic Partner
Plug in a senior marketer when it matters most.
Sharp positioning, high-impact comms, and strategies that help you build a strong foundation early.
Meet Annika
I’m a Marketing & Communications strategist helping early-stage teams and SMEs sharpen their positioning, enter new markets and launch new products with clarity and confidence.
I blend strategic insight with intuitive pattern-recognition and fast creative thinking — helping teams see what matters, make better decisions and turn ideas into real momentum.
My clients have earned global press in Bloomberg, The Economist, Forbes and Wired UK, and secured the credibility needed to win Fortune 500 companies as clients.
I also lead Exponential, a boutique agency I co-founded with two senior marketers — your extended team for brand, strategy and international growth.
Services
Visiting CMO
Senior marketing leadership without the cost of a full-time hire.
- Clarify positioning and messaging.
- Build a focused go-to-market strategy.
- Stay focused on what truly moves the needle.
- Flexible, hands-on support that adapts as you grow.
- Lead and level up your internal marketing team.
On-demand Marketing Team
A flexible, senior marketing unit for startups ready to scale.
- Three experienced marketing leaders with complementary skill sets.
- Hands-on support across brand, strategy, and international growth.
- Your extended team — from positioning to execution.
- In partnership with Exponential, B2B Growth Marketing Agency.
Marketing Mentorship
Hands-on guidance to help your in-house team grow faster and work smarter.
- Weekly calls focused on strategy, execution, and growth.
- Practical support on real tasks — not just theory.
- Build systems, processes, and modern marketing and comms workflows.
- Level up your team with a data-driven, senior perspective.
Restart Podcast
How to grow a startup through marketing?
Press Coverage
Tech.eu
Siena Secondary Fund II builds momentum with institutional and founder backing
Over 100 private investors join cornerstone investor Isomer Capital, EBRD, and Estonia’s state-owned SmartCap in supporting the fund.
EU-Startups
Tallinn-based Gridio lands €1 million to empower cheaper and smarter energy usage
Cleantech startup Gridio is aiming to help people adjust electricity consumption so they can save money and energy. The team has just raised a fresh €1 million as it launches a new tool to give users smarter insights on their energy usage.
The Economist
The promise of the blockchain technology
Using a blockchain offers several advantages. Big energy users such as foundries and aluminium smelters already negotiate such contracts with power stations, but they are often complex and time-consuming.
Introducing Bikeep Network For Cities – Where Bike Parking Meets The Internet Of Things
As the world moves towards healthier, eco-friendly, and cost-effective transportation options, the demand for easily accessible and secure bike parking solutions is on the rise.
Building the Future: Krulli Quarter’s Journey from Industrial Past to Green City District
From steelworks to smart streets, Tallinn’s Krulli Quarter is undergoing a remarkable transformation. This article explores how a once-industrial site is being reimagined as a sustainable, inclusive, and future-ready neighborhood.
Estonian World
How Estonia could lead the EU’s push to become a startup superpower
Estonia, long hailed as Europe’s digital trailblazer, could hold the key to turning the EU’s latest startup strategy from lofty slogans into tangible success; but will Brussels let its most agile member state lead where it matters most – on execution?
