Your advantage in early-stage marketing
Plug in a senior marketer when it matters most.
Sharp positioning, high-impact comms, and strategies that help you punch above your weight.
Meet Annika
I’m a Marketing & Communications strategist helping ambitious startups sharpen their positioning, craft compelling narratives, and grow with credibility.
As a Visiting CMO, I work hands-on with early-stage teams to unlock clarity and traction. My clients have landed Fortune 500 deals and press in Bloomberg, The Economist, Forbes, and Wired UK.
I also lead Exponential, a boutique agency I co-founded with two senior marketers. We plug in as your extended team for brand, strategy, and international growth.
Services
Visiting CMO
Senior marketing leadership without the cost of a full-time hire.
- Clarify positioning and messaging.
- Build a focused go-to-market strategy.
- Avoid costly mistakes or scattershot marketing.
- Flexible, hands-on support that adapts as you grow.
- Lead and level up your internal marketing team.
On-demand Marketing Team
A flexible, senior marketing unit for startups ready to scale.
- Three experienced marketing leaders with complementary skill sets.
- Hands-on support across brand, strategy, and international growth.
- Your extended team — from positioning to execution.
- Ideal for companies entering new markets or leveling up marketing ops.
Marketing Mentorship
Hands-on guidance to help your in-house team grow faster and work smarter.
- Weekly calls focused on strategy, execution, and growth.
- Practical support on real tasks — not just theory.
- Build systems, processes, and modern marketing and comms workflows.
- Level up your team with a data-driven, senior perspective.
Superangel Meetup
How to avoid mindless marketing in your B2B startup?
Restart Podcast
How to grow a startup through marketing?
Press Coverage
Forbes
Software Sector Swings Further Towards ‘Industry-Specific’ Solutions
Whatever massive upsets, inevitable recessionary slumps and downturns we are experiencing globally, some trends are still surfacing.
EU-Startups
Tallinn-based Gridio lands €1 million to empower cheaper and smarter energy usage
Cleantech startup Gridio is aiming to help people adjust electricity consumption so they can save money and energy. The team has just raised a fresh €1 million as it launches a new tool to give users smarter insights on their energy usage.
The Economist
The promise of the blockchain technology
Using a blockchain offers several advantages. Big energy users such as foundries and aluminium smelters already negotiate such contracts with power stations, but they are often complex and time-consuming. Contracts on a blockchain could be offered off the shelf, allowing smaller companies—and perhaps, one day, individuals—to use them too.
Introducing Bikeep Network For Cities – Where Bike Parking Meets The Internet Of Things
As the world moves towards healthier, eco-friendly, and cost-effective transportation options, the demand for easily accessible and secure bike parking solutions is on the rise.
Building the Future: Krulli Quarter’s Journey from Industrial Past to Green City District
From steelworks to smart streets, Tallinn’s Krulli Quarter is undergoing a remarkable transformation. This article explores how a once-industrial site is being reimagined as a sustainable, inclusive, and future-ready neighborhood.
How The Yield Is Using IoT and Planet OS To Shape The Future of Agriculture
From A Smart App For Oyster Farmers To A Powerful IoT Platform Boosting Farm Productivity.
